Work With Water Babies

Water Babies teaches over 53,000 babies and toddlers in over 560 pools across the UK every week and we're always on the look out for new venues to swim in.

Are you a pool operator, manager or owner? We want to hear from you!

Water Babies are the world's largest baby swimming company, teaching more than 53,000  babies  and  toddlers  to  swim  every  week,  operating  in  five countries on three continents. We passionately believe that all children should learn to swim from as early an age as possible so they can have fun, bond with their parents and, should they ever fall in water, have the best possible chance of surviving. 

We are more than just baby swimming; our vision is a world where the physical and emotional development of every child is fully supported and nurtured from birth. We are always looking for additional water space for our rapidly growing provision of lessons. 

Why work with us?

Our experience of swimming all across the globe means we know what works and can help your venue with practical knowledge. Working with over 500 pools across the UK means we understand many different pool set-ups, including hydro pools, school pools, hotels, leisure centres and private pools.

  • We offer support for improved customer and membership retention:  Our customers are interested in the benefits of keeping fit and leading an active lifestyle, ee often find that customers like to join the clubs in which they swim so they can continue taking their children to the same pool.  
  • We will work collaboratively to create a pathway into your existing Learn to Swim program: Water Babies will work with your Swim Manager to ensure that there is a clear progression and transition path into your swim program.  
  • Secondary spend: It’s more than likely that our customers will use your services during their time on-site (gym, café, vending machines, drinks dispensers), directly providing you with an associated secondary spend.  
  • Additional revenue from a reliable partner: As well as being reliable and prompt payers, we guarantee that you will receive a flat rate for the pool time that we hire from our established network of franchisees.  
  • We work around your schedules: Water Babies classes are often during off peak times, these being the periods in the day which wouldn’t usually generate income for pool operators.  
  • We are willing to offer support and guidance for your pools and facilities: We will provide all of the site specific health and safety policies to ensure that we integrate our classes into your environment seamlessly.  We offer in-house pools, facilities and safety technical support through our full-time National Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations.  
  • We offer strong client management: We ensure that our customers smoothly integrate into your environment. We also have uniformed “Meeters & Greeters” on site at the start of every new term to direct clients and remind them of your rules and regulations which negates the need for any additional staff being required by our partner. 

Your Benefits

  • Water Babies is passionate about quality standards and we were the technical authors for the British Standards PAS 520. You are safe in the knowledge that our lessons are safe and standards are high. Our teachers are among the highest trained teachers in the world - they are the only ones who can achieve the Swim England level 3 Teaching Pre-School Swimming (Advanced) qualification - the highest qualification available from the national governing body of the sport. In addition all local offices hold a current Pool Plant Operator Qualification. 

  • We provide additional revenue from a reliable partner. We can take guaranteed hours from you, which can help offset your running costs. We are prompt and reliable payers; you will never have to chase an invoice with us. 

  • We work around your schedules. Water Babies classes are often run in traditionally 'off peak' times. Whilst weekend time is premium for us, we're also able to take on time during weekday daytimes, which is often when facilities are at their quietest times. We will bring everything we need with us, and take it all away again after our sessions, meaning that we won't need to use any of your equipment. All of our equipment is subjected to a rigorous cleaning schedule to ensure it's safe for little ones to use. 

  • We find that often families who swim with us at a particular pool end up carrying on into the mainstream lesson provision offered by the facility. We effectively act as a customer acquisition tool for your lessons. Our lessons compliment what you offer already - we are usually a different price point to mainstream lessons. 

    It's more than likely that our customers will use your services during their time on-site (gym, cafe, vending machines, drinks dispensers), directly providing you with an associated secondary spend. Those organisations who we have partnered with nationally have reported a significant increase in secondary spend from our customers. 

    We've also found that our customers often go on to join the facilities they swim at and many operators have seen a good take up of gym membership from Water Babies families. 

  • We will provide all the health and safety policies (site specific) to ensure that we integrate our classes into your environment seamlessly. We offer in-house pools, facilities and safety technical support through our full-time National Pools and Facilities Manager, who can provide expert advice on any issues relating to safety and operations. 

    Water Babies sits on the Pool Water Treatment Advisory Group ("PWTAG") industry forum, And we are supported by a network of experts who have the ability to review plant rooms where we can work collaboratively to improve water quality if required. 

    Swimming pool water can inactivate the Covid-19 virus in just 30 seconds under the right conditions. The study by virologists at Imperial College London was commissioned by Water Babies, Swim England, Spatex Foundation and RLSS UK.

  • We ensure that our customers integrate seamlessly into your environment. We use meet & greeters with new classes to help show customers where to change, where to put their belongings, and to remind them of any local rules & regulations specific to your facility. 

    We insist on a double nappy system, where every child wears a paper or disposable undernappy, with a neoprene 'Happy Nappy' on top. These are designed to reduce the chances of leakages into the pool water, keeping everything in! 

    • We can work around most set ups, whether a lane, sectioned off area, or whole pool
    • We’re happy to look at any available space and see how we can make it work
    • We are used to working around other user groups and often share the pool with the general public or facility members.

    Ideally we need water temperature at 30 degrees plus. While we can teach older children in 29 degrees, it's often not financially viable for us to just run early years lessons without babies, so we prefer 30 degrees or over. The maximum temperature we can run lessons in is 35 degrees. 

  • All Water Babies franchise businesses are fully insured by AXA AL Insurance and have Employer's Liability and Professional  Indemnity policies and the limit is set at £10 million. This means that Water Babies are insured at all facilities where we deliver classes, negating the need for the pool location worrying about liability for the actions of Water Babies staff using its facilities. 

For more information, drop us an email.

What do our customers think of us?

“I just want to say a huge thank you. My swimmer Finn has just arrived home with his Daddy. He is bouncing about telling me about his wonderful lesson with Emer. 

My husband is telling me all about the precautions in place to keep everyone safe. You have thought of everything from the changing room protocol to the baskets of toys for each child.

Absolutely fantastic!”

Kelly, Mum to Finn age 2

“Archie has been swimming with Water Babies for the past 3 years, and started when he was 16 weeks old. We have felt completely safe going back to our classes since lockdown and Archie has absolutely loved being back in the water. 

The office staff and our teacher have gone above and beyond to make sure they put our children and our safety first. We’re really happy to be back and can’t wait until our teacher can be back in the pool with us as well!”


Sam, Mum to Archie aged 3

What we stand for

  • Our lessons are truly baby centred. And because we understand that each child works at their own pace, we tailor each activity and skill to them. We never push, we only progress. It’s only when we understand their needs that we can help them grow.

  • We have a thirst to learn. And that’s why we’re the leading, biggest swim school in the world. We don’t do things by half measures. We’re constantly evolving our programme, developing our teachers and challenging the status quo.

  • There’s a lot of science behind that play in the pool. Our programme is carefully structured to reflect key moments in your little one’s development. And not only are we nurturing their physical and emotional growth, but we’re also doing it with boundless enthusiasm, a song (or ten) and a smile.

  • It’s true. Whether your little one has mastered a new skill or overcome a tricky time, all the things your baby experiences in the water will help them make waves on dry land too, eager for any new challenge that awaits them.

  • We’re passionate about people. Our teachers remember every baby they teach, because they genuinely care. They’ll ask you about your day, if your little one is sleeping better and how their first day of nursery went. You’ll feel like you’re talking to a friend, because you are.

  • We create the astmosphere of a party in the pool. But without the cake fuelled hyperactivity. Just from the pure joy that each lesson brings. Because we believe that learning is done best when it’s made fun.

5 years of swimming!

My daughter has been swimming with water babies since she was 6 weeks old she is now 5, loves swimming and very confident in the water. Living by the sea it is important to me that she is confident and knows how to be safe in and around water.

Kerry

Water Babies lessons are such good fun

Water Babies lessons are such good fun for both the children and the adults with them. The swimming instructors are excellent- caring, friendly, fun but clear and informative. I can’t rate Waterbabies high enough!

Leigh

Great experience with water babies

We absolutely loved taking her daughter swimming! The pool water and room was the perfect temperature which made it relaxing. The instructor was perfect - warm, informative, understanding and fun. We felt very safe and confident during and afterwards. Definitely recommend! Thank you.

Jess

For more information, drop us an email.