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A bit of background

Since it was co-founded by Paul Thompson in 2002, we've grown into the world’s largest baby swimming school. Today, we teach 50,000 babies every week through a network of over 76 family businesses across Canada, China, Ireland, The Netherlands and the UK.

We're the only baby swimming school with our own pool consultancy service, passing on our knowledge and expertise to providers across the globe. We're also the only baby swim company with our own in-house, award-winning underwater baby photography. Last year, our skilled photographers took over 250,000 individual underwater shots.  

Our teachers are the best-trained baby swimming teachers in the world and the onlyones who can obtain the national governing body, Swim England's, highest teaching qualification for under 5s. 

Just some of the awards we've won

We've scooped many awards over the years, including:

  • Gold in the BFA HSBC Franchisor of the Year Awards 2016
  • Best Product for our Splash Mirror in the What's on 4 Kids Awards 2017
  • Gold for Best Baby Book and Best Bath Time Product in the Loved By Parents Awards 2018
  • Highly commended for our Bath Book and Bubba Bath Toy in the Right Start Awards 2018 
  • Investors in People Gold accreditation 2019

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